Foundations of Corporate Success
How Business Strategies Add Value
A leading business school economist lays bare the complexities of `strategic thinking' in business and offers a lucid and innovative analysis of the source of `competitive advantage'. Kay engages with and develops the work of Michael Porter, who is regarded by many as the pre-eminent authority on business strategy.
Specificaties
ISBN/EAN | 9780198287810 |
Auteur | Kay, John |
Uitgever | Van Ditmar Boekenimport B.V. |
Taal | Engels |
Uitvoering | Gebonden in harde band |
Pagina's | 434 |
Lengte | |
Breedte |