Nostalgia Marketing
Rekindling the Past to Influence Consumer Choices
The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior.
Specificaties
| ISBN/EAN | 9783031215452 |
| Auteur | Pichierri, Marco |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 156 |
| Lengte | |
| Breedte |