Stand-out Marketing
How to Differentiate Your Organization in a Sea of Sameness
Presents original research documenting the size and nature of the 'sea of sameness' customers face, and delivers a framework of strategic marketing competencies to help organizations differentiate themselves and deliver value.
Specificaties
| ISBN/EAN | 9781789664843 |
| Auteur | Kelly, Dr Simon |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 264 |
| Lengte | |
| Breedte |